Heretic
Cruising down the wes' side...well, no, cruising around Taman Tun, I caught sight of a magnificently ostentatious sign which, in enormous white letters plastered against a bright blue background, proclaimed "SALVATION". It had a certain extremely refined obnoxiousness that was capable of making you feel guilty for not noticing its presence, even if you didn't actually notice its presence.
It was a Christian meeting center, and I mean absolutely no offence to the faith (please take my warped and abberrantly rampant imagination with a pinch of salt (or better yet, a whole sackful)) but - at the risk of sounding heretical - my hands were actually physically itching to add an "I" between the L and the V.
Sorry. Sorry sorry sorry.